In 1964, eight wine producers banded together to create the Maitres Vignerons de la Presqu’ile de Saint-Tropez (Master Vine Growers of the Saint-Tropez Peninsula). They were joined a few years later by the vine growers of Saint-Roch-les-Vignes a Cuers. Today the association produces 2.5 million bottles of AOC Cotes de Provence and Vins de Pays des Portes de la Mediterranee wines. It is a recognized leader in the Provence region for the quality of its products and service. Each producer vinifies its grapes in its own cellars, while the association handles distribution and marketing.